PPC Campaigns that simply CONVERTS

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Generating an outstanding ROI to your business is all what you want. We are here to help, offering 10 days of free management to your Google Ads campaigns to help you understand why your campaigns aren’t performing as expected.

Our Scope

What we are all about:

Results is all what your are after, so do us. And by results we’re talking about conversions and only conversions. Transforming your business and generating strong ROI can only come through wise, efficient management to your Google Ads.

Providing your business with more conversions in a consistent manner is the only way that will get you to continue using our services for good. With that being said, we don’t lock you in any kind of long term contracts only because we are confident enough in retaining our clients as long as they are doing Google Ads.

How it works?

Following the free trial we provide you with, if you need an expert service to manage your PPC campaigns we are here to put you on the right track.

With an agreed monthly budget, our team will put a plan dedicated to your business. We take complete charge of your Google Ads account from A to Z literally, including budget management, keyword selection, keyword bid adjustment, conversion tracking setup, advert creation and on-going campaign optimization.

Case Study

Proven Results

In the beginning of 2021, we kicked off a Google Ads Pay-Per-Click campaign for a new client, a junk collection business in the area of London, looking to deliver them a massive ROI. This was the feedback we received about 4 weeks into the job.

“The amount and quality of the leads was like nothing we’ve got before.”

First to set the scene, prior to working with me, this business had built an easy-to-navigate, attractive looking website. The web developer who built it for them had done a tremendous job and really focused on representing the feel of their local area and the nature of their business through the digital platform.

The only thing that they missed was having a well set-up Google Ads campaign. We started by building a search campaign for them and choosed some decent phrase-match keywords. Why phrase match? It’s easier to say why not exact-match or broad-match.

Simply, because with broad-match type keywords in most circumstances, you haven’t done enough research, or set up your campaign properly, or you don’t know what you’re doing. Sometimes, they work just fine but in most cases if you don’t have a really strong knowledge about the industry and an almost perfect negative keywords list, it will end up being a disaster.

Second, with exact-match type keywords in this specific industry, the average cost per click will go much higher than what you want it to be. So in order to receive the number of clicks you are looking for, you will end up paying much more than what you want, that’s why the phrase-match keywords were the perfect match for our case.

Setting up bespoke ads for the keywords we chose played an important role in increasing our CTR and conversion ratio, simply because people find exactly what they are looking for first when they hit the search button and sometimes call the business directly from the Call Extension.

Also, coming up with a strong negative keywords list helped us eliminate a lot of invalid search terms that our client used to receive and consume their daily budget for no valid reason. In other words, better search terms, more people looking for their services and more calls & emails.

After the skyrocket start for the campaign, we moved onto conversion rate optimisation, building separate campaigns for the keywords that performed best and worked on them separately to keep an eye on the other keywords that didn’t get much share of the campaign budget. Also, changing the bid strategy to Maximize conversions to make sure Google algorithms help us in boosting our conversion ratio and the results only kept in improving.

We were able to maintain a £12 target CPA with high quality leads which was outstanding for our client and made their ROI much higher than what they expected.